Eyewear brand Warby Parker will launch shop-in-shop locations at Target, joining a trend of retailers expanding through partnerships. The first five locations, staffed by Warby Parker employees, will debut in late 2025, with more locations planned for 2026. Shop-in-shops — dedicated brand spaces within larger stores — allow brands to reach new customers without opening standalone locations while host retailers benefit from increased foot traffic. Target already features Ulta Beauty shops, Kohl’s partners with Sephora and Babies R Us, and Macy’s hosts Toys R Us.
Wolf Commercial Real Estate (WCRE), is a leading New Jersey, Pennsylvania, and New York commercial real estate brokerage, advisory, and property management firm that specializes in healthcare, office, retail, land, industrial, and investment properties. For more information about healthcare, industrial, retail, office, land or other commercial properties, please call 856-857-6300 or send an email to info@wolfcre.com.
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